ATCB and The Amsterdam Diamond Group to continue partnership in 2010
“Keeping Amsterdam on the mind of tourists is of crucial importance”
This year, The Amsterdam Diamond Group and
Amsterdam Tourism & Convention Board (ATCB) will continue to
structurally work together in the promotional and marketing
activities of the Amsterdam Metropolitan Area. On March
1st 2010, both parties signed the continuation of the
Platinum Partnership at diamond polishers Gassan Diamonds. With
this partnership, The Amsterdam Diamond Group will make a
substantial contribution to the promotional and marketing
activities undertaken by ATCB for the Amsterdam Metropolitan Area
in 2010.
Stefan Diender, general manager of ATCB: "In 2010, the
contribution of businesses and corporations to the promotion and
marketing of the Amsterdam Metropolitan Area is more important than
ever before. The contribution of partners such as The Amsterdam
Diamond Group allows ATCB to undertake a large number of
promotional and marketing activities. This benefits the entire
tourist and corporate industry, not just the diamond sector."
Benno Leeser, CEO of The Amsterdam Diamond Group: "Keeping
Amsterdam on the mind of tourists is of crucial importance. The
Amsterdam Diamond Group acknowledges this and has therefore been an
active supporter of ATCB for years. We should all pursue the same
goal and ensure that everyone is immersed in the economic branch of
tourism!!"
For several years, ATCB and The Amsterdam Diamond Group have
been working together in promoting and marketing the Amsterdam
Metropolitan Area. Parts of the Platinum Partnership include
involvement in the I amsterdam Card, promotional and marketing
campaigns, the Amsterdam portal iamsterdam.com, and the I amsterdam
MICExperience. Via these ATCB-services The Amsterdam Diamond Group
reaches the tourist and corporate visitor, tour operators,
(inter)national press, meeting planners, coordinators of
conventions and visitors of conventions.