Activities
Theme years
The use of theme years contributes to sustainable innovation and
further increases the number of visits to the Amsterdam
Metropolitan Area. 
The tourist industry can respond to the theme
year by creating package deals, or by offering their attractions or
cultural facilities.
The 2010 theme year is Amsterdam Water
Sensations
Amsterdam Festivals
Amsterdam has no fewer than 75 annual cultural events, each with
their own attractive and diverse range: from young talent to
world-famous, from classical to innovative, from very small to very
large events.
"Amsterdam Festivals" is the name of the ATCB
campaign that promotes the festivals held in the capital city. As
most important contribution to the campaign, ATCB developed a
website in Dutch, English and German. It supports all levels of the
campaign. Visit www.amsterdamfestivals.com
Free promotional materials
ATCB offers various free promotional materials,
including the entertainment guide Amsterdam City Vibes and
information leaflets such as Accessible Amsterdam. The order form
provides an overview of the available publications. If you wish to
receive one or more copies, please return the completed order form
to the Marketing & Development department.
Contact
ATCB, Marketing & Development, T +31 (0)20 551 2554. For
detailed ordering information please check the order form.
Explore a different Amsterdam
Beyond the borders of the traditional tourist centre, Amsterdam
has a lot to offer to its visitors. In 2010, ATCB will collaborate
with the city districts outside centre and launch the massive
promotional campaign "Explore a different Amsterdam". This campaign
will introduce visitors and tourists to all the cultural and
historical richness that these districts have to offer.