Corporate publications
ATCB wishes to keep you fully up-to-date of all the latest developments in the capital city. This is why we distribute several corporate publications. For press publications, please go to Press on this website.
Strategic Marketing & Communication Plan
Every four years the Strategic Marketing and Communication Plan
(SMCP) forms the basis for the marketing and communication
policy of ATCB and it offers the framework for the international
marketing of the Amsterdam Metropolitan Area to the tourist and
corporate visitors.
Annual Report
The annual report (only in Dutch) informs the rank and file of
the state of affairs within ATCB in the past year. The annual
report is meant primarily for management and subsidiaries.
Contour
Contour (only in Dutch) is the magazine intended for relations
of ATCB with information and backgrounds on tourism in the
Amsterdam Metropolitan Area and the activities that ATCB employs to
stimulate this. The news magazine focuses on the tourist industry
(members of tourist offices VVV Amsterdam), the MICE market,
culture industry, government, opinion leaders and media in the
Amsterdam Metropolitan Area.