About Us

ATCB is the beating heart of a nearly 5 billion euro industry. Amsterdam is in the top ten of tourist cities in Europe.

Mission

ATCB is the organization in the field of tourism and conventions in the Amsterdam Metropolitan Area. Through promotion, information, research and tailor-made service, ATCB stimulates tourist and business visits and hence creates a strong foundation for employment and prosperity in the Amsterdam Netropolitan Area.

Strategy

ATCB initiates and stimulates innovation and product development, employs worldwide marketing and promotional activities via activities such as campaigns and press trips. It is also the initiator of the Amsterdam theme years. Read more about this in the Strategic Marketing and Communication Plan.

Collaboration with partners

Together with other organizations such as the City of Amsterdam, Amsterdam Partners, Amsterdam Cruise Port and the Amsterdam Uitburo, ATCB constitutes the heart of the city marketing for the Amsterdam Metropolitan Area.

Structure

Amsterdam Tourism & Convention Board BV is a holding company. In this BV private limited companies have been incorporated that each have their own functions within the various working fields of ATCB. Read more about the organizational structure.

Areas of work

ATCB main areas of work are:
• marketing and promotion for tourism, conventions and business meetings
• advocacy for the tourist industry and the convention-and meeting market
• research, analysis and advice for tourist and convention market
• initiating and stimulating of innovation and product development of businesses and government
• making expertise available to corporations and government
• conducting information and reception services to the visitor (tourist offices)
• information management in the field of tourism, events and conventions

Corporate publications

ATCB wishes to keep you fully up-to-date of all the latest developments in the capital city. This is why we distribute several publications (some only in Dutch), such as our magazine Contour, event lists and the Gay Newsletter. You can also find the annual report of ATCB here.